Results as of: 5:43 PM EDT, 04 Sep 2010

1. Which Application do you think will become most pervasive in the next 12-months?

• A
• B
• C
• D

1. Multi-screen applications - 28 %
2. Mobile/Interactive TV - 40 %
3. Geographic/Telematics based applications - 9 %
4. Digital Home Applications - 21 %

2. How are you planning to address mobile content & advertising?

• A
• B
• C
• D

1. All programs will be managed in-house - 50 %
2. We are creating/leveraging partnerships with recognizable brands - 20 %
3. We will outsource all management and planning to a single vendor - 16 %
4. We are not planning to address either area - 12 %